LORI FORMAN
Less Ego: More Collaboration and Creativity
Hello. I’m a seasoned digital marketing leader and that’s my motto! My mission is to help teams create successful, innovative campaigns that are on time and on budget while meeting the client’s vision and goals.
I have a wide range of design experience in responsive website design, brand development, and integrated B2B and B2C marketing initiatives. I've created more than 150 websites and thousands of online, social, and print graphics for government, college & professional athletics, retail, and newspapers.
My specialities are listed below followed by samples of my work, a partial list of clients, and testimonials from co-workers.
Leadership
Mentorship
Art Direction
Project Management
Processes and Procedures
Advertising
Social Media
Digital Strategy
Email Marketing
B2B and B2C Campaigns
Branding
Copywriting
Graphic Design
User Interface Design
User Experience Design
My Work
Website Design I am proud to say I was the sole designer for their official athletics website from 2006 - 2019. I also worked on hundreds of their online and print campaigns.
Website Design As an alumnus, I am honored to have designed their official college athletics site. I also worked on several of their online ad campaigns.
PremierFlex Mobile App I designed this upgraded mobile app marrying a front-end that is user-focused with integration into proprietary CMS functionality that is used by BIG 12 Conference, UCF, and Oklahoma athletics. I also lead the brainstorming to name the product and designed the logo.
Website Notifications I designed both the front-end user experience and the CMS workflow to publish the content.
Social Media Campaign This campaign was introduced as a way to help establish their brand as fun and approachable.
Sales Presentations I designed and maintained decks for sales & marketing teams including the iconography and branding guidelines.
Website Design These site mocks for the design of their official website were approved by the conference but ultimately not used due to the sale of NeuLion College.
Monthly Newsletter As the project manager I coordinated the contributors, edited, and gathered approvals from leadership in a timely manner. I also designed and produced this email that had an average open rate of 30%.
Website Design This site is a departure from the current trends. Due to the multicultural aspect of the sport, the goal is to tell their story visually.
Print Ad This full page color ad promoted their official college athletics website that I designed and appeared weekly in their football game programs.
Product Logos Part of designing products also included creating logos for them.
NACDA/CoSIDA Trade Show Beyond art directing the project, I also created booth signage, sales collateral, and the presentation deck for the company's largest trade show of the year.
Websites I designed websites for their client education, product demo, and corporate identity.
Online Campaign This promoted an on-demand video service that was featured on their website that I designed.
Online Poll The client wanted to use their online poll to gather information about their users' experiences with the site. They didn't give any further direction and I came up with this concept that appeared as a lightbox on their official college athletics site.
Clients
Mark A. Hodgkin
Director of Product Innovations, NeuLion College
Lori initiated, researched, and led the integration of the tool that was popular with internal and external users. In all, the change saved the organization hundreds of hours of resources and thousand dollars of hard costs.
Testimonials
Reshina Warren
Customer Engagement Manager, Walt Disney World
From site design to improving user experience she has played a major role in moving our business and products forward. Read more on LinkedIn
Jen Kugler
Writer, Disney Institute
Lori is not only an exceptional mentor and natural leader, but also an extremely talented graphic artist and web designer.